We find good problems and design the context and incentives to solve them.

We’re the good problems team

We help funding agencies, governments, philanthropies, and entrepreneurs activate creativity and cross-disciplinary collaboration to solve the problems that matter most.

It all starts with a good problem

Picking a problem doesn't sound that hard, especially when there's so many to choose from. But making sure the problem you decide to focus on is real and important is not straightforward. We help you focus your time, energy, and funds on prioriting problems that matter so that you can achieve the kind of impact you're after.

Find good problems

We help you find and prioritise problems that are real, important, and also solvable with the kind of resources and attention your organisation can offer.

Empower solvers

We establish which skills and collaborations will develop impactful solutions, identify potential solvers, and design incentives that match their needs and motivations.

Incentivise innovation

We design and run programmes tailored to a particular problem, its community of potential solvers, the resources you have available, and your ambitions.

Scouting for science and tech problems

From healthcare and renewable energy, to sanitation and new forms of computing, we have supported the design of grand challenges, funding calls, online acceleration programmes and more.

Gender-Based Violence in Humanitarian Emergencies

We prioritised and designed innovation challenges to address gender-based violence in humanitarian settings for the Humanitarian Innovation Fund (HIF).

WASH Challenges

We helped the HIF identify good problems and design innovation challenges in five Water, Sanitation and Hygiene (WASH) areas. We also supported them with the launch of four challenges, including the Surface Water Drainage Challenge and the Water Filter Challenge.

Tech Prizes for Horizon 2020

We worked with Nesta to research and design 10 tech challenge prizes for the EC's Horizon 2020 programme. We engaged with over 100 experts across various domains including online security, analogue computing and robotics. Designed prizes ranged from €250k to €5 million.


As lead research partner for Nesta’s Longitude Prize 2014 we engaged with over 170 global experts to help design the six challenge candidates for the main prize worth £10M. We researched challenges in: Zero-Carbon Flight, Paralysis, Dementia, Food, Water Desalination, and Antimicrobial Resistance.

Informed by research, led by design

Our team of researchers and designers specialises in translating complex concepts and unfamiliar subjects into insights, tools, incentives, and programmes that solve good problems. Here’s how:

Actionable research

We do just enough cross-disciplinary research to understand barriers preventing progress and highlight concrete opportunities for innovation.

Stimulus design

We synthesise our findings into illustrative graphics, diagrams, or text-based documents that serve as prototypes we can use to communicate our understanding so far.

Expert engagement

We test our prototypes in one-to-one interviews with domain experts and potential solvers and update our understanding based on feedback.

Update, iterate, repeat

As our understanding changes, so do our prototypes. We work iteratively. This helps us share progress and findings, and makes it easier for clients to contribute at key decision points.

Finding good problems together

We understand the value of a good problem and the effort that goes into finding one. That's why we're keen to share our methodology and tools, through either collaborations or workshops.


We help you find good problems, understand solvers and design the infrastructure to bring the two together.

Workshops & training

We open up our playbook and share tools and activities to help you find good problems on your own.